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(Reference retrieved automatically from SciELO through information on FAPESP grant and its corresponding number as mentioned in the publication by the authors.)

Association between advertising patterns and ultra-processed food in small markets

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Carolina Hatsuko Kikuta Batista [1] ; Fernanda Helena Marrocos Leite [2] ; Camila Aparecida Borges [3]
Total Authors: 3
[1] Universidade de São Paulo. Faculdade de Saúde Pública. Programa de Graduação em Nutrição - Brasil
[2] Universidade de São Paulo. Faculdade de Saúde Pública. Programa de Pós-Graduação em Saúde Global e Sustentabilidade - Brasil
[3] Universidade de São Paulo. Núcleo de Pesquisas Epidemiológicas em Nutrição e Saúde - Brasil
Total Affiliations: 3
Document type: Journal article
Source: Ciênc. saúde coletiva; v. 27, n. 7, p. 2667-2678, 2022-06-17.

Abstract This article aims to characterize the advertising appeals present in the food environment to market ultra-processed foods and to analyze the nutritional profile of these foods according to PAHO criteria and the presence of food additives. Cross-sectional study, with data audited in 20 small supermarkets in São Paulo. The INFORMAS protocol was used to classify the advertising messages. The foods were classified according to NOVA. The PAHO profile model was used to classify foods high in critical nutrients. Advertising patterns were identified by factor analysis. The association between patterns and food groups was investigated by linear regression. More than 95% of the ultraprocessed foods had at least 1 critical nutrient in excess. There was a positive association between the new brand, fun and advantageous pattern with snacks, ready-made products, dairy products and cookies; between the new brand and suggested use pattern with dairy products. The standardization of food advertising in small retail stores is associated with offering snacks, dairy products, ready-to-eat foods and cookies, products that exceed critical nutrients. (AU)

FAPESP's process: 16/12766-6 - Interventions in the food retail environment: overcoming the obstacle information to promote adequate and healthy food at neighborhood
Grantee:Camila Aparecida Borges
Support Opportunities: Scholarships in Brazil - Post-Doctoral