CV Lattes
Universidade Estadual Paulista (UNESP). Campus de Tupã (Institutional affiliation for the last research proposal) Birthplace: Brazil
Janaina Ferreira de Souza in research grants and scholarships supported by FAPESP.
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In the current competitive context, it starts to emerge a new management paradigm. In such case, instead of the traditional view of competition among companies, the new competition place is the market channel. Changes in consumers’ habits and the new competitive structure, resulted from market channel concentration, have made retail companies and their suppliers (industry and wholesale) t…
| 1 / 1 | Completed scholarships in Brazil |
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