CV Lattes
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Universidade de São Paulo (USP). Escola de Engenharia de São Carlos (EESC) (Institutional affiliation for the last research proposal) Birthplace: Brazil
graduation at Engenharia de Produção from Universidade Federal de Goiás (2012) and master's at Production Engineering from Universidade de São Paulo (2017). Has experience in Production Engineering, acting on the following subjects: sustentabilidade, reciclagem, mecanismo de desenvolvimento limpo, matriz energética and máquina de reciclagem de papel. (Source: Lattes Curriculum)
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Product-service system (PSS) is an integrated solution of products and services in order to offer greater value in use. However, organizations still have product and technology orientation, with difficult to contemplate services in the value proposition, which guides the PSS business model design. Besides the PSS value proposition be defined in the early phases of PSS design, where the un…
Product-service systems (PSS) are being increasingly employed as opportunities to keep innovating. However, companies still have product and technology orientation, with difficult to contemplate services in the value proposition, which guides the PSS business model design. The dynamics of the PSS value proposition is still presented as a research opportunity, whose aspect becomes even mor…
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