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São Paulo subway signage design: case study of this maintenance

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Olivia Chiavareto Pezzin
Total Authors: 1
Document type: Master's Dissertation
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Faculdade de Arquitetura e Urbanismo (FAU/SBI)
Defense date:
Examining board members:
Issao Minami; Sergio Regis Moreira Martins; Sandra Maria Ribeiro de Souza
Advisor: Issao Minami

The São Paulo subway is part of everyday landscape and place identity of 4 million passengers per day. This thesis investigates how and with what motivations, the signage design of São Paulo subway - considered pioneering and exemplary public information system in Brazil - has changed since its establishment by the 1981 identity manual. Using the case study method it verifies how managers answered to user and government demands, while they struggled to standardize the system. Finally, it is questioned the process that resulted in the redesign of the system and its consequences for current and future users, bit inserted in the creation and validation process of projects, but that could justify or not the changes. (AU)

FAPESP's process: 11/03858-0 - Case study: the development of Sao Paulo Subways visual communication
Grantee:Olivia Chiavareto Pezzin
Support type: Scholarships in Brazil - Master