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Innovation in design: planning and strategies for a science park in Bauru - SP

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Ekaterina Emmanuil Inglesis Barcellos
Total Authors: 1
Document type: Master's Dissertation
Press: Artes. 2016-04-12.
Institution: Universidade Estadual Paulista (Unesp). Faculdade de Arquitetura. Artes. Comunicação e Design. Bauru
Defense date:
Advisor: Galdenoro Botura Junior

A critical analysis of innovation projects designed in Science Parks enables joint action between scientific development and creative entrepreneurship. This approach provides an exchange of information between universities and technology companies. The necessary interaction between scientific centers and the private sector promote the improvement of products and systems, services and experiences, intermediating the practical application with scientific knowledge, ensuring future results and generating regional economic development. This study certified that the city of Bauru and its region have, as reference, a university center with qualified research centers, knowledge and expertise in the areas of Design, Engineering and Communications signaling the possibility of extending the theoretical and intellectual quality to entrepreneurial initiative. The combination of essential factors in the region such as: business environment and growing services, concentration of innovative industries, a good HDI index and favorable local structure, favorable logistics and geography, allowed the initiative and the advance of the research. Based on the Science Parks experience that included these areas of activity in its portfolio, the survey was carried out, on the spot, in main Brazilian and São Paulo State Science Parks. Starting from the contexto and performance of public policies that promote university-industry relationship in partnerships, this study identified the importance, confirmed appropriate indicators, and developed a proposal that enables the implementation of a Science Park in Bauru and its region, focused on creative innovation and Design. The information visits, consolidated by submitting online forms to managers and Parks technicians, confirmed the directives and specificity for the implanting of the local Science Park. The analysis of the overlaid data obtained from the questionnaires and visits enabled the definition of strategies that enhance the project proposed by this thesis. The premise of this study was achieved confirming the feasibility of implanting a referential innovative Park in Design, Creative Industry and Creative Economy for Bauru and its region. (AU)

FAPESP's process: 14/22006-3 - Planning and strategies for the installation of a technology park for Bauru Region with expertise in innovation in design
Grantee:Ekaterina Emmanuil Inglesis Barcellos
Support type: Scholarships in Brazil - Master