Women on the move: urban challenges from the uberização

Abstract

New practices that promote the connection between consumers and suppliers of various services, through mobile applications, have been inserted in the working relationships based on the operating model of the company Uber. These changes, which come to be called "uberização", also materialize in cities, and women, subjects who not only occupy, but perform actions in the urban environment, find loopholes to be part of this new way of organizing work and guarantee accessibility to city spaces. Thus, it is intended with the research, to investigate the specific case of an 'uberizado" application of female transport, Bela Dona in Presidente Prudente/SP. Through the experiences of women involved in this process, we seek to understand the paths and motivations of those who entered as workers, as well as those who use the digital platform. For this, it is expected to obtain results from a qualitative methodology, with interviews, mapping of the paths followed by the researcher in order to reveal the relationship of these women with the city and the new forms of organization printed by "uberização". (AU)