Scientific divulgation through Instagram: exploring the potential of this social network at the Faculdade de Ciências Aplicadas/Unicamp.

Abstract

This project proposes strategies, mainly through Instagram, for expanding the scientific dissemination of researches made in the Faculdade de Ciências Aplicadas (FCA) of Universidade Estadual de Campinas (UNICAMP). The goal of this project is to promote greater knowledge, both internally and externally, about the work carried out in the Unit's research centers and laboratories and by this collaborating to produce more interdisciplinary research on this Faculty of Unicamp responsible for over a hundred researchers from different areas of knowledge (health, engineering, administration and human sciences). The published researches will serve as subject for publications in the University's official communication channels, and they will be also offered to communication vehicles in Limeira and nearby cities during the period in which the project will be developed with the goal of increasing the knowledge of the external public about the research produced by the institution and its direct and indirect impacts on their region and lives.With the collected data it will be possible to create a guide to help make future publications, seeking to guarantee a potentialization and improvement of the Faculty's scientific dissemination to the general public.