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Brand activism in social media: the effects of sarcastic and explanatory responses on consumers' attitude toward social activism

Grant number: 21/02107-3
Support type:Scholarships in Brazil - Technical Training Program - Technical Training
Effective date (Start): April 01, 2021
Effective date (End): September 30, 2021
Field of knowledge:Applied Social Sciences - Administration - Business Administration
Principal researcher:Lucia Salmonson Guimarães Barros
Grantee:Fabiane de Barros Figueirêdo Cavalcante
Home Institution: Escola de Administração de Empresas (EAESP). Fundação Getúlio Vargas (FGV). São Paulo , SP, Brazil
Associated research grant:19/01390-3 - Brand activism in social media: the effects of sarcastic and explanatory responses on consumers' attitude toward social activism, AP.R
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