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Development of a circular organizational culture for a product-service system business model

Grant number: 18/24830-6
Support type:Scholarships in Brazil - Doctorate
Effective date (Start): July 01, 2020
Field of knowledge:Engineering - Production Engineering
Principal researcher:Mateus Cecílio Gerolamo
Grantee:Ana Carolina Bertassini
Home Institution: Escola de Engenharia de São Carlos (EESC). Universidade de São Paulo (USP). São Carlos , SP, Brazil
Associated scholarship(s):20/11771-1 - Applying innovation management and organizational learning concepts into the development of a ce-oriented cultural roadmap, BE.EP.DR


Circular Economy (CE) represents a new emerging concept and a new business model trend, with the goal of transforming the current economic model to a more resilient one. Product-Service System (PSS) is the most valuable and disruptive innovation in business model once it enables the dematerialization and change the ownership. A successful transition to CE requires changes in the way companies understand and do business. Organizations that are trying to survive in this transition, through PSS implementation need to adapt their culture and leadership. The alignment of organizational culture is essential so that the organizations can reach long-term and resilient results. Therefore, organizational culture have an important role in CE transition, because to implement any Circular Business Models (CBM) it is required collaboration and changes in structure, resources, values, behaviors and beliefs. However, themes related to change management, like organizational culture, are not studied in the context of PSS implementation. For this reason, the central purpose of this work is the transformation of the organizational culture elements to facilitate the implementation of the Product-Service System (PSS), to foster CE. To reach this purpose we will carry out a systematic literature review to identify the relation among CE, PSS and Organizational Culture, a survey to obtain the elements that will compose the circular organizational culture building blocks and a case study to confirm these building blocks. With this research, we seek to provide academic and practical contributions. (AU)

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Scientific publications
(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)
BERTASSINI, ANA CAROLINA; ZANON, LUCAS GABRIEL; AZARIAS, JEAN GUILHERME; GEROLAMO, MATEUS CECILIO; OMETTO, ALDO ROBERTO. Circular Business Ecosystem Innovation: A guide for mapping stakeholders, capturing values, and finding new opportunities. SUSTAINABLE PRODUCTION AND CONSUMPTION, v. 27, p. 436-448, . (18/24830-6, 17/23310-6)
BERTASSINI, ANA CAROLINA; OMETTO, ALDO ROBERTO; SEVERENGIZ, SEMIH; GEROLAMO, MATEUS CECILIO. Circular economy and sustainability: The role of organizational behaviour in the transition journey. BUSINESS STRATEGY AND THE ENVIRONMENT, v. 30, n. 7, p. 3160-3193, . (18/24830-6)

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