Influences of transaction and measurement costs in the use of unique or plural forms of governance structures between supermarkets and their suppliers of fresh fruits and vegetables (FFV) in France and in Brazil

Abstract

This research aims at understanding the main influences that transaction and measurement costs have on the use of forms of governance structures, mainly in the distinction between the adoption by these retail agents of unique forms or plural forms, where there is the use of two or more governance structures, concurrently, for similar transactions. To this end, the relations between the supermarkets and their suppliers of fresh fruits and vegetables (FFV) in France and Brazil will be studied. The choice of France as a country to be studied is due to the fact that two of the three largest supermarket chains present in Brazil have a link with this country, either because of their origin or the majority shareholding control, that is, the knowledge of their strategies in their country of origin can influence how these relations studied in this project are carried out in Brazil. The methodology will be done by searching for primary data, using a semi-structured questionnaire with open and closed questions, and secondary data. The data will be analyzed through structural equation models (SEM) with estimation by partial least square (PLS), since the variables are characterized by latent variables. With the results and conclusions to be obtained, this research aims at increasing theoretical and empirical knowledge about these potential influences and/or explanations for the different decisions of these retailers in relation to their suppliers, mainly due to their use more frequent use of these forms of governance in the marketing of fruits, vegetables and vegetables, whether these are unique and/or in their plural form. (AU)