The Brazilianness notion in the Anglo-Saxon journalism: a discourse analysis of US and English newspapers in the period of the World Cup FIFA 2014

Abstract

This study aims to understand the way that - in a context of globalization and mundialization - two of the main vehicles of American journalism and English journalism portrayed Brazil and the Brazilians during the 2014 Football World Cup. Our interest here is to see how the brazilianness notions are described by the foreign press - specifically, by print media of US and England, countries that appear frequently in the discourse of Brazilians in relation to the ideas of culture, organization and civilization (in a positivist sense of these terms); both nations are constituted as two of our sources of otherness more proclaimed by common sense and even the academy (as shown Renato Ortiz). But ultimately, what defines Brazil as a "nation" and what differentiates us from other people? In fact, does really exists a national "character"? And beyond that, how some of the most important US and English media discourses operate these representations? How the foreign journalistic discourses contribute to the construction of a "brazilianness"? That is what we will seek to understand with this research. The collection of material will occur in reports published before, during and after the World Cup-2014 in USs newspapers, The New York Times and The Wall Street Journal, and in the britshs daylie,. The Times and The Guardian. The discussion and considerations will be based on concepts of French Discourse Analysis (French AD), on the bibliographic reading of the national Brazilian historiography texts, and in the notion of interculturalism. (AU)