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Teaching-learning in Public Relations and the strategic decision process: an approach from the interculturalism

Grant number: 14/14761-6
Support Opportunities:Scholarships in Brazil - Scientific Initiation
Effective date (Start): January 01, 2015
Effective date (End): February 25, 2016
Field of knowledge:Applied Social Sciences - Communications - Public Relations and Propaganda
Principal Investigator:Raquel Cabral
Grantee:Alana Carolina Gomes
Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
Associated scholarship(s):15/14657-7 - Formation in public relations and the process of strategic decision: an approach from the interculturality, BE.EP.IC


The proposal of this paper is identify, study and discuss the influence of the intercultural aspects on strategic decision process in communication, based on an analysis of teaching learning process in Public Relations in two different cultural contexts. To this end, we propose as an object of study, an analysis of the international academic program "De la clase a la cuenta/ Da classe ao mercado" between UNESP (Brazil) and the University of Seville (Spain), in order to systematize elements that help us in identification of theoretical and practical components of the curriculum of both courses, which seek introduce discussion about interculturalism in strategic decision processes in communication in international contexts. At the same time, we intend to map possible outreach strategies that can be applied to mediation / interpretation of intercultural aspects in teaching learning process in Public Relations.

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