Changes in consumption/change in urban space: popular shops, traditional centers and sales by the internet in the 2000s

Abstract

The proposal of this paper work is related with the Thematic Project "Modern economic logics: medium cities and consumption", in which the spatial pratices and the economic logics related to consumption in and of area are taken as possibilities of making a reading of urban changes. The specific goal of this project falls into the other roles played by the consumption besides the economical, as sociability, which permeates the relation of buying and selling, approaching questions about experienced changes in the period of 2000, specially in medium cities, and their relationship with production of urban space. We intented: 1. to support in a study of Magazine Torra Torra case in its central location in five medium cities (Presidente Prudente, Marília, São José do Rio Preto, Ribeirão Preto and Londrina) being careful to changes recently tried by tradicional downtown of each one of them and in the stores' transformations, including the betting on virtual relationships which allows and encourages the consumption (site, blog, facebook and login in youtube); 2. to appeal to qualitative methodological procedures (comments, fotos, monitoring of blog); 3. to adopt a perspective that considers the relationships between space and time, to achieve the goal of helping to understand how the standardization distort spaces intended to it and how it models the social relations starting of tradicional dowtowns of medium cities.