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From fruition of content on continuous flow to video on demand: the cliffhanger in the production of meaning of the soap opera Avenida Brasil

Grant number: 14/10135-3
Support type:Scholarships in Brazil - Master
Effective date (Start): August 01, 2014
Effective date (End): July 31, 2016
Field of knowledge:Applied Social Sciences - Communications - Radio and Television
Principal researcher:Arlindo Rebechi Junior
Grantee:Luís Enrique Cazani Júnior
Home Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil


This research project focuses on the analysis of the phenomenon of the cliffhanger in the first phase of the soap opera Avenida Brasil (2012), considering the fruitions of content transmitted on continuous flow and video on demand. By proposing an analytical exercise, comprising the whole of the chapter aired on television and its fragmentation in online access official platform, we question the deletion of scenes and traditional mark of interruption and discusses the susceptibility of the utterance to a possible reconfiguration. In research work, we seek to raise the use of cliffhanger in arrays of language and its meaning effects, associating it with the following aspects: technical features of theatrical melodrama, the systematic cutting of serial novel, the climax and the establishment of plot point. As a methodological protocol, the following are the concepts of discourse genres and dialogism of Bakhtin (1992), analyzes the scenes following the considerations of Mckee (2008) and conjecture about the organizations of the history, according to the classic narrative pattern comprised by functions proposed by Propp (1984).

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Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
JÚNIOR, Luís Enrique Cazani. Da veiculação em fluxo contínuo para a disponibilização : o gancho na produção de sentido da telenovela Avenida Brasil. 2016. 190 f. Master's Dissertation - Universidade Estadual Paulista "Júlio de Mesquita Filho" Faculdade de Arquitetura, Artes e Comunicação..

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