Fanpage of radio UNESP FM: interactivity and convergence for culture and citizenship

Abstract

This research project aims to examine how the processes of convergence and interactivity of social practices in communication processes, utilizing digital technologies can contribute to the dissemination of content promoters of culture and citizenship. Will be used as the object of study the fanpage of Radio Unesp, created with the objective of being a dialogic communication channel with the listener, increasing the visibility and social impact of Radio Unesp, Public Radio with educational and cultural character. Will be conducted literature searches, analysis of interactions occurring in the fanpage of Radio Unesp, interviews with directors and employees of Radio, and analyze the messages from the fanpage interactions present in order to understand how the presence of the Issuer in social media and digital gauge how interactivity and collaboration can act as key players in the dissemination of these contents, related to education, culture and citizenship. (AU)