Social representations about the consumption in the hipermercados Marília-SP

Abstract

The new economic order established by the processes of globalization and financialization of the economy took proportions that created insertion mechanisms for all segments of the population. The creation of financial products such as credit cards and easing access to credit provided to certain low-income segments of the possibility of access to products and services that previously were located only in the imagination, particularly in Brazil. This sudden accessibility may have influenced various representational elements and consequently, social practices, typically those related to consumption, which leads us to some questions, what were the changes and how they affected the social dynamics and the construction of urban space in a world that becomes increasingly close to meeting the expectations of consumption of a population eager to buy via their chances affordable and flexible credit. This paper seeks to understand how social representations formed amid the globalized world are formed and influence the social practices of the various segments of the population over several rents, and yet the influence of new economic agents (Hypermarkets) and the means (financial products) as agents can influence the formation of representations linked to consumption. (AU)