The main goal of the present research is to percieve to what degree market segmentation in relationship sites opens up new possibilities for the choice of sexual/affective partnerships. In particular, we reflect on difference markers such as gender, race/ethnicity, generation, class, sexuality and religion which operate to construct both the self and the desired other. The research looks at the sites G Encontros and Divino Amor, investigating user profiles and interviewing users (aged 18-39) in the São Paulo and Campinas metropolitan regions. Off-line interactions will be analyzed in the light of theories regarding gender, sexuality, youth and religion.
News published in Agência FAPESP Newsletter about the scholarship: