In times of bits and technological convergence, the aesthetic experience of watching television has gradually undergone transformations. The high definition of image allows a closer approximation of the vehicle with its partners, providing a sense of reality. However, interactivity is what may be the determining factor for the construction of new languages and possibilities of this media. We therefore propose that communities start using digital platforms to experiment cultural and social experiences through hypermedia language on television.It is important to think of Interactive Digital TV in a way that, like the Internet, will allow collective authoring as well as integration of virtual communities, and, above all, to understand how interactivity can add senses and new elements to TV productions. People increasingly feel the need to interact with the media, contributing to the production of content.In this context, it would be important if the university could participate directly in these social transformations, acting as intermediate between scientific knowledge, digital medias and communities, enhancing thus the attempt to build knowledge together. This research whose object of analysis is the aesthetics of language in the relationship between Digital TV and Hypermedia, values the experiences that encourage the sharing of scientific knowledge, citizenship and cherish memories and the daily activities of a people.
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