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Institucional vignete: an analysis on the construction of the audiovisual identity of the net Globo of television

Grant number: 11/12713-6
Support Opportunities:Scholarships in Brazil - Doctorate
Effective date (Start): December 01, 2011
Effective date (End): November 30, 2014
Field of knowledge:Applied Social Sciences - Communications - Radio and Television
Principal Investigator:Mauro Wilton de Sousa
Grantee:Jaqueline Esther Schiavoni
Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil
Associated scholarship(s):12/21868-6 - Vignette institutional: the discourse of television itself, BE.EP.DR


This project of research has for objective to unmask the process of construction of the audiovisual identity of net Globo television by means of the analysis of the institutional vignettes of the sender. From the gotten results, we will evaluate the relation that if establishes between such vignettes and its correspondents slogans. The methodology used for the accomplishment of the research will be the French semiotics. (AU)

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Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
SCHIAVONI, Jaqueline Esther. Vinheta institucional: uma análise sobre o processo de construção da identidade audiovisual da Rede Globo de Televisão. 2014. Doctoral Thesis - Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) São Paulo.

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