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The influence of media on students' personalization policy of Social Communication

Grant number: 10/20209-3
Support Opportunities:Scholarships in Brazil - Scientific Initiation
Effective date (Start): March 01, 2011
Effective date (End): May 31, 2013
Field of knowledge:Applied Social Sciences - Communications
Principal Investigator:Célia Maria Retz Godoy dos Santos
Grantee:Ariane Esteves Amaro
Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
Associated scholarship(s):12/14729-0 - The influence of interactive media in the process of building the politic inventory for academics of journalism, BE.EP.IC


This project aims to assess the influence that the information conveyed in mass media exercises over academic of Social Communication. The proposal seeks to draw, first, the function exercised by the Communicator in the formation of public opinion in its political bias; from there, it will analyze how that information conveyed by these influences in the decision to be taken in the act of voting. It is hoped, still, from data collected via Lookup next to this audience, draw a parallel with the analysis of theories and the current electoral scenario. Expected also aggregate information about persuasion techniques in political speeches, that allow the insertion of the personalization policy in this scenario. (AU)

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