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Social function of journalism and its segmented type: a proposal for another application of Émile Durkheim functionalist theory in communication research

Grant number: 08/07533-6
Support Opportunities:Scholarships in Brazil - Master
Effective date (Start): March 01, 2009
Effective date (End): March 31, 2010
Field of knowledge:Applied Social Sciences - Communications - Journalism and Publishing
Principal Investigator:Dulcilia Helena Schroeder Buitoni
Grantee:Mara Ferreira Rovida
Host Institution: Faculdade Cásper Líbero. Fundação Cásper Líbero (FCL). São Paulo , SP, Brazil

Abstract

Our purpose is to analyse the transformation process in journalism activity by using a determined sociological theory - the Émile Durkheim functionalism. We will focus on the segmented magazines that seem to fit well the discussion of segments and the social work division. It is about the recuperation and inquiry of a methodology that is not so used nowdays in the communication research. This project tries to rise theoretical and analytic ways of the segmentation phenomenon in journalism.

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