Establishment of new space for agricultural commercialization with virtual reverse auction - AGRO VIRTUAL

Abstract

The general aim of this project is the development of a concept for the commercialization of the productive chain of fruit and vegetable farming by means of a technological tool which allows the use of the digital reverse auction format. In line with the world tendency, the initial focus of action is in the area of perishables. The proposal is to build a virtual trading exchange for the market garden industry, dealing with supermarket chains, convenience stores, importers and exporters and even small regional markets, without ignoring the first link in the chain – the rural producer. The proposed electronic market with the creation of a reverse auction makes available access to products and services of great commercial and social impact, highlighting a new business model for the agricultural sector based on the relationship of buyers, distributors and suppliers in the same transaction space. The creation of the Space for Agricultural Commercialization with Virtual Reverse Auction promotes the coming together of the agents of production and the demand markets, in a trading venue where the product, the distribution and the commercialization occupy the same virtual environment of relationships which involve producers, buyers, sales promoters and professionals from technical areas in joint, simultaneous and synchronized actions. (AU)