Model for corporate portal in the Brazilian banking sector

Abstract

The building of an infrastructure capable of coordinating the internal and external flow of the organization, to administer the structured part (transactional data) as well as the non-structured part (email and online publications) of the whole range of information provided for and consumed by the internal and external publics, is the great challenge for organizations which, like the banks, have a high usage of the Web environment. The corporate portal emerges therefore as a model capable of overcoming this difficult situation. An absolutely essential element of corporate portals is their capacity to provide an environment for the management of content. The volume of content is growing explosively and affects businesses as yet unprepared. The consequence of disorganization is one alone: the costs of publication increase significantly and the customers are left dissatisfied. The object of this project is to specify a model for a corporate portal for banks, which will also represent a non-functioning portal prototype, which will serve as a basis for the development, by the company, for a de facto prototype of this product. Another objective is the development of a business plan, with emphasis on the study of the market viability of the corporate portal for banks. (AU)