X-Gov: crossmedia for government services

Abstract

The X-Gov project intends to develop a framework for deploying crossmedia government services. Despite the growth in the number of internet users in Brazil, internet is still less representative in citizen’s life than television and cell phones. Electronic government in Brazil should explore these communication media. The X-Gov project objective is to provide Governments with a tool to leverage the benefits of using crossmedia in government-to-citizen services, while reducing the effort in development process. Crossmedia systems deliver content by orchestrating multiple media, in such a way that the user interaction is directed to different communication channels, fully exploring the potential of each one. Crossmedia applications make complementary, corroborative or even simultaneous usage of several media and different content formats to convey a rich user experience. The digital native generation is used to crossmedia in games and advertisements, thus they are the target audience for using crossmedia government (x-gov) services. The X-Gov framework is a technological infrastructure that aggregates reusable components that implement common tasks in G2C services, like paying a tax or tracking one’s request and crossmedia transitions that moves the user interaction across the media. (AU)