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Optimization of purchase and production of customized and made-to-measure clothing


eFitFashion wishes to make the purchase of clothing a unique and special experience. Our team has developed a groundbreaking software that automatically generates custom-made patterns - by patterns we mean two-dimensional models of the fabric that will be subsequently cut and sewn, so that the chosen piece is produced. Our system simplifies the production of customized garment by eliminating manual intervention when it comes to fitting the patterns to the different bodily shapes and sizes. Furthermore, it helps to reduce the time spent in the production of clothes by offering patterns ready for tailoring/sewing. We also rely on our own marketplace and with all of this altogether we want to make the production and sale of made-to-order clothing more accessible for customers and manufacturers alike. Manufacturers (seamstresses, tailors, garment makers in general) have at their disposal custom-made patterns for their patrons, ready to use, and automatically generated in a few seconds. Final customers can buy online and choose manufacturers, price, models, qualifications and terms of delivery. Due to its original nature, our project has won two prizes in the "Innovation" level: Prêmio Santander Universidades (2014) and the Imagine Cup (awarded internationally by the Microsoft Group). It has also taken part in events such as (may 2016, New York city) and Projeto Estufa (may 2017), sponsored by the São Paulo Fashion Week and aiming to introduce new ways of creating, distributing and inventing fashion. (AU)

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